Pens are small & fairly inexpensive. In respect to using them as gifts, they are well utilised. They don’t get disposed of until they have been fully used. Depending on usage, they usually have a life span of 1 or 2 months.. Because of this versatility they are a perfect gift.
Nowadays, black ballpoint pens are the most common ink color; many pen manufacturers would attest to that. If you need advertising exposure, the black ballpoint pen has the best dollar for dollar advertising & market exposure value. Your clients can be constantly reminded of your business each day when you add your branding or unique company features to the pen.
Black ballpoints are the most preferred amongst sales people and office workers but blue is next in line in popularity. If you are a party-hire company or children wear business you may consider some more interesting colours such as orange or pink but you may lose out a little on usability. After all you are giving a very practical gift so it may be better to stick with blue of black ink.
When it comes to the exterior body of a pen imagination is the only limit. As long as the pen is still usable practically as a pen, you would still achieve your exposure goals regardless of how it looks like.
On the pen’s body, you should first focus on company info you want to put, before thinking of the design of the body next. If you do not do this, you may end up with a wonderful physical design but has zero room for the information you want to add. This would completely defeat your advertising purpose.
Quality looking pens will be preferred by more people than cheap looking ones, so do not go too cheap when it comes to the body of the pen. Don’t use cheap pen interiors either. We all have had the experience of trying to write with a pen that does not work and throwing it away in frustration. If a person gets this experience from your pens, they can associate the bad experience easily with your company. They will end with a bad impression of your company.
Good corporate gift suppliers should let you to purchase pens in volumes you need, in addition to the design concept of the pen body and its quality aspects discussed here.
Learn how Pen can enhance your marketing today. See us to have some great Corporate Giftideas.
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